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- Incentives Exchange
- '12Online Incentives Exchange, The OIX.
The world of trading (stocks/ derivatives) has moved forward with new products but the tools to access these products have been lacking. I was asked to conceptualize and build a new tax incentive trading site one focused on the individual trader. Over the 3 month engagement the site was conceptualized, programed and running in beta.
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TASK: UX/ UI/ IA/ AD
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- AERIN
- '12The lifestyle and e-commerce site for the very fashion forward Aerin Lauder the grand daughter of Estée. Purports to infuse her new brand with a feelings of quality and the openness of her lifestyle. The work includes, tumbler pages, an e-commerce and lifestyle site plus a heavy social integration.
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TASK: IA/ AD
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- Microsoft Bing
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'11Rich media campaign for Microsoft's search engine/decision engine. The campaign focused on how Bing assists the user in finding relevant information. The banners included many of Bing's differentiating features such as full songs, embedded videos, map apps, price comparisons and directions. (agency: JWT)
RICH MEDIA ADVERTISING CAMPAIGN
TASK: CD/ AD
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- Bivouac New York
- '11The Bivouac project is a modular temporary traveling urban rooftop campsite recently stationed in Brooklyn New York. The encampment consists of 7 tents and sleeps up to 21 people. In summer 2012 the project will be installed in Manhattan for a long weekend on the 17th floor in midtown.
AN URBAN ART EXPERIENCE
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- MPG
- '11Multi-phase project where my team and I designed and built new global and regional websites for the international media buying agency. We also conceptualized a new lobby for the corporate headquarters in Manhattan and have begun developing a full service iPad app.
360° BRANDING ON & OFF LINE
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- Microsoft Office
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10Rich media campaign for Microsoft's search engine/decision engine. The campaign focused on how Bing assists the user in finding relevant information. The banners included many of Bing's differentiating features such as full songs, embedded videos, map apps, price comparisons and directions. (agency: JWT)
RICH MEDIA ADVERTISING CAMPAIGN
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- Rolex
- '10Digital creative direction at JWT for various Rolex projects, from digital adverting to iPhone apps. The creative technology behind the iPhone app has played a roll in propelling a premier analog brand into the 21 century. (agency: JWT)
iPHONE APP & ADVERTISING CAMPAIGN
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- Wagon Station
- '10The Wagon Station Vacation is a functioning art endeavor located in Joshua Tree California. The project has 2 key components: the physical Wagon Station mobile shelter (originally created by Andrea Zittel) and the experience function of "roughing" it while camping in the desert. These two parts come together via a website where the curious/adventurous can sign up for a unique weekend get-away.
IMMERSIVE ART EXPERIENCE
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- Andrea Zittel
- '10Presenting Andrea Zittel's career-length collection of art work on the internet required completely re-architecting the existing site as well as implementing new graphic design to complement the artist’s own work.
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- the Museum School
- '09SMFA required a complete overhaul of their online identity, ranging from re-architecting the site to intelligently communicating the school’s diversity of programs and unique institutional mission. I worked with the in house marketing team to identify the needs and choose an appropriate agency.
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- Sidekick T-Mobile
- '08A microsite for the redesigned 2008 T-Mobile SideKick, the client brief requested a fresh and engaging presentation of the device’s new user features. (agency: Publicis)
SCREEN SHOTS OF THE SITE
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- T-Mobile Stores
- '07Synthesizing the participatory shopping technique of the Apple Store with the ubiquity of a bodega, we re-envisioned how consumers could interact with the T-Mobile brand in a custom-built retail environment.(agency: Publicis)
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- fidelity
- '06Tasked with re-vitalizing the web presence of a large mutual fund company, we created an integrated user-experience model complete with widgets, social media, and live-news features. (agency: Arnold)
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- Emirates Airlines
- '05How do you build a voice for a brand new airline in a post 9/11 world? That was the tricky question posed to us by Emirates as we set out to objectively and strategically introduce them to the American market. (agency: ISM Boston)
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