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- MPG
- 2011Multi-phase project where my team and I designed and built new global and regional websites for the international media buying agency. We also conceptualized a new lobby for the corporate headquarters in Manhattan and have begun developing a full service iPad app.
360° BRANDING ON & OFF LINE
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- Microsoft Bing
- 2010Rich media campaign for Microsoft's search engine/decision engine. The campaign focused on how Bing assists the user in finding relevant information. The banners included many of Bing's differentiating features such as full songs, embedded videos, map apps, price comparisons and directions. (agency: JWT)
RICH MEDIA ADVERTISING CAMPAIGN
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- Rolex
- 2010Digital creative direction at JWT for various Rolex projects, from digital adverting to iPhone apps. The creative technology behind the iPhone app has played a roll in propelling a premier analog brand into the 21 century. (agency: JWT)
iPHONE APP & ADVERTISING CAMPAIGN
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- Wagon Station Vacation
- 2010The Wagon Station Vacation is a functioning art endeavor located in Joshua Tree California. The project has 2 key components: the physical Wagon Station mobile shelter (originally created by Andrea Zittel) and the experience function of "roughing" it while camping in the desert. These two parts come together via a website where the curious/adventurous can sign up for a unique weekend get-away.
IMMERSIVE ART EXPERIENCE
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- Microsoft Office
- 2010The launch of Microsoft Office 2010 required a ground breaking creative solution to match the scale of the media buy and the install base of the product. My team and I created a series of over 500 banners for the campaign, ranging form text only to expandable video units and interactive page takeovers. (agency: JWT)
SEE THE CAMPAIGN
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- Andrea Zittel
- 2010Presenting Andrea Zittel's career-length collection of art work on the internet required completely re-architecting the existing site as well as implementing new graphic design to complement the artist’s own work.
VIEW THE SITE
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- the Museum School
- 2009SMFA required a complete overhaul of their online identity, ranging from re-architecting the site to intelligently communicating the school’s diversity of programs and unique institutional mission. I worked with the in house marketing team to identify the needs and choose an appropriate agency.
VIEW THE SITE
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- Sidekick T-Mobile
- 2008A microsite for the redesigned 2008 T-Mobile SideKick, the client brief requested a fresh and engaging presentation of the device’s new user features. (agency: Publicis)
SCREEN SHOTS OF THE SITE
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- T-Mobile Stores
- 2007Synthesizing the participatory shopping technique of the Apple Store with the ubiquity of a bodega, we re-envisioned how consumers could interact with the T-Mobile brand in a custom-built retail environment.(agency: Publicis)
VIEW THE INTERIOR
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- fidelity Investments
- 2006Tasked with re-vitalizing the web presence of a large mutual fund company, we created an integrated user-experience model complete with widgets, social media, and live-news features. (agency: Arnold)
VIEW THE PROTOTYPES
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- Emirates Airlines
- 2005How do you build a voice for a brand new airline in a post 9/11 world? That was the tricky question posed to us by Emirates as we set out to objectively and strategically introduce them to the American market. (agency: ISM Boston)
VIEW THE CAMPAIGN
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