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F.I.T.

This was a two day brainstorm to help a small agency help redefine the Fashion Institute of Technology’s brand. Their initial focus was speaking out about the offerings of the school beyond just fashion. We helped steer their strategy toward an audience that didn't help realizing their creative goals - because they are already engaged in creative expression now. They just need training and education to turn that into a viable career. A big shift. 

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